We often think of stories as “once upon a time.” We’re used to the idea of stories that report successes of ourselves and our clients.
But stories also help explain ideas. Alexis Dawes uses stories powerfully in her downloadable Report, Reach Desperate Buyers. She wants to communicate the quality of a buyer who is truly hungry. The concept is important, because desperate buyers respond differently than comfortable buyers.
So Alexis tells how she got started with these kinds of buyers. One day a buyer sent her a fraudulent check. When she deposited that check, her bank promptly closed all her checking accounts…and she was a longtime client. Now Alexis had no checking account. She was blacklisted by the Chex system so she couldn’t get a checking account, anywhere.
That’s a desperate buyer. How can you function as a person, let alone as a business, with no checking account?
You can’t.
So Alexis dug around and found a solution. She learned about banks who were not part of the Chex system. She learned what to say when you call one of those banks, without getting flustered or embarrassed. And she wrote an ebook narrowly targeted to people who needed checking accounts outside the Chex system.
Learn more about how to reach desperate buyers.
And listen to Connie and me as we show how you can tell stories to communicate what you do…clearly and effectively.