Sometimes I get asked, “How did you manage to get such good guests for your teleseminars? How can I network and partner with ‘famous’ people?”
The answer goes back to copywriting and marketing concepts. When you’re asking someone to invest time in your venture, ask, “What will I bring to the table? How will this joint venture benefit both of us?”
You expect your potential partner to ask the Magic Marketing Question: “What’s in it for me?”
For example, suppose you want to get interviewed on a radio show or teleseminar. Why would someone want to host you? You might have:
- a great product with a proven track record and conversion record
- an affiliate program so your host can benefit from sales of this product
- a responsive list where you can promote the event and introduce your host to a new group of prospects
Remember that every time someone works with you, they’re investing not just time with you, but also opportunity cost. For instance, I can send emails to my list only so many times before they protest and start signing themselves away. Recently I was asked to introduce a small product to my list. The product was a simple ebook selling for $19. My commission would be $9.50.
I decided not to move in this direction. I’ve got products to sell with a much higher commission and more importantvalue.
If this product had an amazing value so I would say, “Wow – I’d expect it to sell for $49 and it’s just $19!” I might do it, because i know the author can produce much more. The price could go up. But right now, it’s just an ordinary product, barely worth $19.
I’ve got other things to recommend to my list, with better values for them and for me, too.
To discuss how you might get started with joint ventures, schedule a breakthrough call. We’ll spend half an hour brainstorming how you might approach others … and whether now’s the right time with the right product.