Recently I came across a Twitter person who seemed to be a good fit for one of my class participants. Her posts suggested she was a marketing consultant who specialized in a particular target market
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So I took a quick peek at her online bio. She listed a number of qualities (I’m disguishing the details, naturally): mom, consultant, foodie, member of religious group, lively, sports nut and so on. But what I really wanted to see was something like, “I work with solo-preneurs who like to cook and want to become profitable personal chefs.”
So I skipped over to the live link she provided. Did I find more? No! I got a nice photo and a brief sales pitch to sign up for her ezine.
Squeeze pages don’t serve you well on Twitter. What’s needed is a clear, simple bio and a link to a special Twitterized landing page. Here’s mine.
The reason is that visitors don’t arrive at your Twitter Home the same way they arrive at your website home. Website visitors usually come because they’ve searched. Searches aren’t perfect, so their number one question is, “Am I on the right page?”
Twitter visitors are different. They come to your page, check your Tweets, and (ideally) say, “What’s this person about?” If you’re Posting for Profits, you’ll want to make it easy for them to decide if they’re a prospect or potential business partner.
More info? Check out my Copywriting for Social Marketing Home Study Course.