Many independent professionals have considered using teleseminars to promote themselves. A teleseminar is a class or presentation delivered virtually. Typically, the presenter and participants call a “bridge” line. Once everyone gets connected, you may feel that you are attending a very large conference call.
Typically the teleclass leader (also called a facilitator) takes charge, acting like a teacher or moderator. Modern bridge lines allow the leader to control the sound in order to make a clear recording. Therefore, participants are allowed to speak at any time or maintained in “listen” mode at the discretion of the leader.
Most professionals use two types of teleseminars. In a class format, the leader simply speaks the entire time. Sometimes participants can enter the conversation to ask questions or offer comments. Alternatively, the leader will interview a featured guest.
Teleseminars are powerful marketing tools because you can share your ideas and demonstrate your expertise, while sounding professional rather than sales-y. But they become even more powerful when they are re-purposed.
Once you hold a teleseminar, you probably record the call. These days most bridge lines include this option. You can make the call available to participants who were unable to attend the live presentation.
But why stop there? Here are 3 ways to repurpose your teleseminar.
(1) Offer the mp3 file as a bonus for your opt-in list or product. Most people have a preferred style of learning. While many of us are visual learners, some do better when they hear what they need to know. These learners may be motivated to buy a product when an mp3 recording is included.
(2) Offer the mp3 file as an introduction to yourself and your services. Add a link to the mp3 file on your Services page or About page. Give your prospects a chance to hear your voice before they hire you. You may be pleasantly surprised: some prospects won’t need to meet you at all before they decide whether to hire you.
This option works best when you arrange to get interviewed. You showcase your expertise as you answer questions about yourself and the service you provide. You can still host the teleclass – set up the bridge line and handle publicity – but you become the interviewee so you can share your knowledge.
(3) Create a stand-alone product. A series of three or four teleseminars can become a home study course, when you plan your topics.
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