Keeping it simple (and winning)

by CopywritingCat on March 31, 2010 · 0 comments

One thing I’ve always admired about Alexandria Brown: she executes her strategy flawlessly. When you get an affiliate link from Ali, you know it’s got the right number and (even though I always test) it works.

So her current promo for her upcoming product on (what else?) launching new products has me intrigued. She’s absolutely right when she describes the way the Big Names often promote themelves:

“Their launches all seemed to be geared around outdoing each other – who had the most steps in their sequences, who was using the latest technology to look cool, who had the biggest… okay you get it… They’re doing something right! But I personally just couldn’t understand all the complexity, and it wasn’t something I thought I could model.”

As Ali writes, she studied the way other people got success and realized it wouldn’t work for her. So she created a simple, step-by-step launching process that delivers thousands of dollars…in some cases, hundreds of thousands of dollars.

I plan to be on her call tonight because I’m curious to see what she says about launching. You can listen here or (of course) get a recording to download later. I always pick up something from Ali’s calls even when I don’t buy. If nothing else, her mindset is worth modeling.

You can sign up here.

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