Artists often ask me about creating websites. Most artists just showcase their art without spinning a story.
However, I came across a truly unique example of art marketing by Owen Garratt, a Canadian from Alberta:
http://www.pencilneck.com/
As far as I can tell he doesn’t have an affiliate program, but he does have a brilliant website. His video is a model of how to create a promotional video: scripted with a good story. Currently I don’t need any art (my condo looks like an art museum as it is). But his website made me wish I needed some art.
Just one caveat: I’d use caution when giving any artwork as a gift; art choices can be very personal. One person gave me a small sculpture of a cat. I hated it. But, not wanting to hurt that person’s feelings, I sent an enthusiastic thanks…and hid the object in the back of a cabinet. The next year I got – guess what – another one! Now both these objects have found a home in the Goodwill donation box.
I’m tempted to make this assignment in my next virtual class: Go to this site and list everything he does right. We have too many examples of what people get wrong.
To test your own site, download your own 5-point Online Marketing Checklist.
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Wow! I can clearly see why you’ve chosen Owen’s site as a prime example of how to do it RIGHT. And did you happen to click the tab labeled, “Last Page”? I don’t want to spoil it for anybody by spilling the beans, but even THAT was a brilliant idea.
Thanks, Cathy! Totally enjoyable lesson here today.
Melanie