Copywriting With Cathy Goodwin

by CathyG on July 23, 2010

Are you a business owner or service professional who’s starved for time … and you know you need a superstar online presence? You may wonder why you need a copywriter, especially when you already have a web designer, marketing coach, branding coach, and maybe a professional planner.

“Copywriting” is just another word for “Problem Solver.”

Even if you’ve been working with a marketing coach or branding coach, you will find that your marketing moves into high gear when you start to work with a copywriter. We don’t do theory, woo-woo or “whenever.” We get directly to the heart of the matter. In fact, some of my best clients are marketing coaches or branding coaches: they understand they need copywriting to make the rubber hit the road.

Often I work with business owners who have been struggling with a specific problem for weeks or months. For instance, they may be stuck on describing just what they do. They may know they need a website (or website makeover) but aren’t sure where to start. They may be looking for a creative way to define a niche.

My Laser Makeover sessions usually get these problems solved – once and for all – in an hour or less. (Yes, I am always surprised too!)

Once that’s out of the way, what do you do next?

Sometimes your next move will be to hire me to finish your website, sales letter or special project. Or sometimes you just return to your marketing coach with a big sigh of relief. You will both be thrilled to get this obstacle out of the way and move on to your next business project.

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