Since you are a service business owner, your goals most likely are to attract more clients and let your target market know how you are uniquely suited to solve their most challenging problems. Here are 4 steps to help your website meet these goals..
Choose your website platform.
Evaluate a few different options before choosing one that is right for you. Typically you face two major choices. Will you have a Content Management System (CMS) or a traditional site? These days, few websites should be developed traditionally. WordPress is just one example of a CMS site. CMS just means you can make your own changes easily.
Find Problems Your Target Market Is Trying To Solve
Since most service business owners want to find more clients and add more subscribers, you need to reach their hot buttons. I recommend investing in a Report, Reach Desperate Buyers, that explains this process better than any other source – even coaches who charge thousands of dollars. Click here to discover how to Reach Desperate Buyers.
Bring Traffic To Your Website
Putting up a site is like opening your doors for business. You won’t automatically improve your visibility and get more clients. To earn revenue from your website, you need a strategy to attract traffic. Techniques include search engine optimization (SEO), social networking sites (Twitter and Facebook), article marketing, blogging, and commenting on other blogs.
Convert Website Traffic Into Subscribers
Attracting visitors to your website won’t be enough. Once visitors leave they are not likely to return. They rarely remember your site. That is why your goal should be to create a website that is sticky, not a site that is memorable. You need to attract subscribers so you have a way to stay in touch with your visitors and build a relationship with them. I’ve created a home study course to help.
Earn revenue from your website.
You also need to have systems in place to convert visitors to buyers. You’ll get a good step-by-step discussion in my Copywriting for Clients home study course, which focuses entirely on conversions through copywriting.
Follow these steps to turn your website into a magnet for attracting clients.