Every so often I hear about a service that I won’t be using myself, but want to recommend. It might be just the right resource for someone on my list. For instance, this week I’m promoting Lisa Sasevich and Matthew Goldfarb. Lisa regularly delivers six-figure launches and teleseminars. Matthew worked on Madison Avenue (and has a really cool website and slogan). Both have worked with people I know who recommended them.
How can you make a wise decision?
First: Is the service something you can use right away? That’s the primary consideration I’d give to any purchase. For instance, Goldfarb has a course on writing sales letters. It’s a bargain. I would charge two to five times that amount to write a sales letter and he includes editing. If you have no products, and no plans to create a product in the next six months, I’d skip this one. (If you are in the planning stage, it’s a great time to take the course. I always recommend writing the sales letter before the product. I don’t have plans to offer a course like this myself. You can grab other opportunities to learn copy but few will be live and interactive at this price point.
Second: Be honest. Are you a shop-a-holic, Internet style?
Many of us enjoyed watching Carrie Bradshow on Sex and the City. Maybe you remember the painful episode where Carrie had to buy out her apartment from Aidan, the adorable boy next door boyfriend who just wasn’t edgy enough for Carrie. She needed the down payment. Her hard-nosed lawyer friend Miranda helped her do the math. One hundred pairs of $400 shoes: that’s $40,000.
Internet marketers are often clever. One sales pitch actually teased the audience: “If you can’t invest $197 you don’t have a business.” That’s true. But $197 over and over…now we’ve got a Carrie Bradshaw situation.