Every page on your website, every blog post and every video needs a headline. Copywriters will tell you, “The headline is the most important part of your content.”
Yet when I critique websites, I often find wimpy headlines that don’t communicate your value. Occasionally we still see website pages with no headline at all.
You can find lots of good info about headlines all over the website. When you take a copywriting course you spend LOTS of time on headlines.
Vistiors read your headline to answer these questions:
“Am I in the right place?”
“Does this website owner feel my pain?”
“Am I concerned about this problem…right now?”
Underlying these questions is the ultimate question: “Should I stick around awhile on this website?”