Part of creating your Fabulous Online Presence involves finding what I call your “fab factor.” You may be more familiar with terms like Unique Selling Proposition (USP) or positioning.
A fab factor is somewhere in between. It’s an answer to the question, “What makes you fabulous?” Why do clients see you as authentic, expert and (most important) one of a kind?
Here are a few examples:
An attorney specializes in challenging cases in his field. His “fab factor” is that he also handles appeals, so every case gets prepared with an appeal in mind. He also fights ferociously for his clients and isn’t afraid to confront any judge.
An inventory consultant developed a program that lets him accomplish major projects with fewer on-site visits. Clients save money and experience less disruption.
A life coach created a technique for supporting clients in transition, using a series of templates that manage to be enjoyable while digging deep into the client’s past experiences and future dreams. Clients move faster and get access to a tool they can re-use on their own for future challenges.
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