If you are promoting a service you probably hear a lot about being a conscious entrepreneur. You may be advised to write heart-centered copy and absolutely, positively avoid anything that sounds sales-y.

That's good advice, but ...

Most service businesses genuinely care about their clients, whether they're life coaches, lawyers, accountants or even logistics specialists.

Copywriting can be heart-centered and compelling.

Authentic copy doesn't have to be soft, squeamish or spontaneous.

So this Cat Chat will help you shatter the myths about copywriting for "heart-centered businesses." You will discover

.. why adding an edge will add authenticity to your copy (and how to do it without going over the top)

... 3 easy ways to wake up your tired copy (I have to do this myself every so often)

... how to create authentic copy when you out-source to a pro

What's the difference? That's what we talked about. Sign up below:

Yes, Cathy! Please sign me up for this Cat Chat Recording. I understand I will also receive updates, features and announcements (and I can discontinue at any time).


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