"Copywriting With Cathy:
How Copywriting Can Be Compelling and Authentic"
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If you are promoting a service you probably hear a lot about being a conscious entrepreneur. You may be advised to write heart-centered copy and absolutely, positively avoid anything that sounds sales-y.
That's good advice, but ...Most service businesses genuinely care about their clients, whether they're life coaches, lawyers, accountants or even logistics specialists.
Copywriting can be heart-centered and compelling.
Authentic copy doesn't have to be soft, squeamish or spontaneous.
So this Cat Chat will help you shatter the myths about copywriting for "heart-centered businesses." You will discover
.. why adding an edge will add authenticity to your copy (and how to do it without going over the top)
... 3 easy ways to wake up your tired copy (I have to do this myself every so often)
... how to create authentic copy when you out-source to a pro
What's the difference? That's what we talked about. Sign up below:
Yes, Cathy! Please sign me up for this Cat Chat Recording. I understand I will also receive updates, features and announcements (and I can discontinue at any time).
| Email: GoodCatMarketing (a) gmail.com |