Service Business Marketing Copywriter and Marketing Coach

"Done For You" Marketing


If you've built a business to a significant level of success, you probably don't have time for the kind of hands-on marketing you "enjoyed" in the early stages.

When your practice is full (and maybe with a waiting list), every hour you spend on marketing will cost you more than you'd make by working directly with your clients. Often it makes sense to invest your time to work in your business - not on your business.

But there's a catch. You need to

keep generating leads so you can cherry-pick your clients and keep the pipeline filled.

copywriting outsourcedcontinue to enhance your credibility so you can command higher fees

maintain a professional online presence that earns attention and respected your target audience

The good news is....

You don't have to do it yourself. No, you don't have to beat yourself up because you just can't find time for marketing (and maybe it's not your thing, anyway). You're past that stage.

Think about it. When you were younger, you moved yourself in a hired truck or even the trunk of your car. Now you hire professional movers. You're ready to pay someone else to do the heavy lifting. So you owe it to yourself to outsource the "heavy lifting" of your marketing.

When you outsource your marketing to me on an ongoing basis, we create a customized package and monthly retainer.Then you get to go off and do other things. You can be involved as much or as little as you like: that's part of your package.

Meanwhile, you enjoy the rewards of

fresh, persuasive content for your online marketing campaigns

copywriting outsourcedan up-to-date presence in the most important social media for your business

copywriting outsourcedfrequent blog posts that attract search engines and convey expertise to your clients

copywriting outsourcedarticle marketing to attract traffic and enhance your credibility

Choose the opportunity that works for you:

Level 1: Your Powerful Online Presence - $997 monthly - minimum 6 months

If you are charging $250/hour, you come out ahead when you gain just 4 billable hours a month. Each package is customized but yours might incluet

-- 6 original custom articles that can be set up as blog posts and used in your ezine

-- social marketing media to announce articles and blog posts: 5-10 posts / week

-- 1 to 2 online press releases

-- Twitter and Facebook posts to announce your articles and blog posts

BONUS: Get your blog and/or Squidoo lens set up. Enjoy a pass to one of my workshops (or send your assistant).

Get started with an email.

Level 2: Your Online Power Pack - $2497 per month - minimum 3 months

Think of hiring an online marketing resource where you feel like you're my only client. Because of the time commitment, I can work only with 2 clients a month at this level. If you are setting up multiple sites and/or sales letters, or if you require ongoing copywriting and consulting support, this option will offer greatest value.

If you charge $250 an hour and have a busy practice, you will come out ahead when you gain just 10 billable hours a month. Your service will be customized but will include the options in Level 1 plus:

-- additional articles, social marketing activity and blog posts

--editing your website pages, sales letters and email messages

-- unlimited emails

-- short "emergency" phone calls as needed (I know you'll be reasonable)

-- support for creating ebooks, videos and audio programs and promotions

-- support for landing pages for teleseminars and classes

-- helping you find and get ready to be an awesome teleseminar guest

Get started with an email.

"So... what's my first step?"

Complete the form below. If you don't hear from me within 2 business days, send an email to cathy(at)

"When Cathy works with clients at my live events and boot camps, I hear a lot of "Wows! She has a knack for identifying just what they need and she's a natural teacher. Cathy was one of my 'Top 50 Coolest Marketers for 2009.'"

Lorrie Morgan-Ferrero, Los Angeles
Master Copywriter

"As an attorney who takes pride in his writing, I had to overcome my reluctance to work with a copywriter on a new web site. After interviewing several copywriters, I decided to work with Cathy Goodwin. I made an excellent choice.

"From the outset, Cathy eliminated my reservations and created a comfort zone for my new venture. Her writings exceeded my expectations. Cathy was able to synthesize complex points of law into golden nuggets of simple information for future clients to understand."

Carlos A. Batara
Immigration Attorney

"You are so good! You do what I do but with words. You find the jewels, buff them up and put them on little stands so they glitter and catch the light.

I absolutely love your writing style. When I read those testimonials you edited, found myself laughing and glowing. I think you could write about a turnip and
make it sound like a superstar. I'm SO glad I found you!

-- Pam K. Ellis, Owner, Ellis Design Home Staging, Seattle, WA

» »Cathy, you zeroed in on the core benefit of my services.

I had wrestled for a long time, trying to find a common theme among my diverse offerings. "Being able to come up with a strong overarching concept will help me develop a strategy -- and we accomplished this goal in less than an hour!

"Clients feel they know me and they feel a comfort level that they develop from the website. Your copy creates a friendly presence that differentiates me from my many competitors

"I will be working with you on developing my site and more projects."

Ellen Zucker, Philadelphia
Faces&Fortunes Entertainment


"I had sales copy up on my website two weeks after our initial conversation. Talk about a quick turnaround!

»I was particularly impressed with the depth of her questions as she started learning about my program and target market. I ended up with increased clarity on how to talk about my program, something I thought I was perfectly clear about when we started. I have a background in marketing strategy and can honestly say ... Cathy knows her stuff."

Sherry Essig,
Coach and Consultant on Sustainable Life Change



"Yes - I' d like to explore working with you to develop my content and online marketing strategy."

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© 2010 Cathy Goodwin Ph.D.