Attention Independent Professionals, Coaches, Consultants, Speakers and Service Business Owners:
"Are you ready to stop working so hard and start getting more clients from your most powerful online marketing tool...your website?"
"Now you can a step-by-step plan for a compelling internet presence ... without crisis, confusion or general mayhem...
... in just 30 days."
|Session 1. Thursday September 15. 3 PM ET / 12 N PT
"Tell the world how great you are."
When you offer a service and you work with clients, you need to present yourself as a 3-dimensional person. You need to reassure clients you have expertise, you can help them ... and you will be easy to work with. When you promote yourself without sounding boastful or arrogant, you get better clients and command higher fees.
... Create content around "what makes you special"
... Demonstrate your expertise to gain credibility and command higher fees
... Say good-by to wimpy, useless testimonials and get statements that sell your value
... Answer the "Why should I hire you" question before you are asked
... Use secrets of story telling to hook your readers
... Avoid the 3 most common mistakes of "About" pages
... Get a template for your "About page" and draft yours
|Session 2. Thursday September 22. 3 PM ET / 12 N PT
Connect with your clients.
Here's where the rubber meets the road. What do you offer? Today's services are different from what clients used 5 or 10 years ago. Your challenge is to explain what you offer, exactly how you offer these services and why your own clients will benefit from hiring you.
...Present your service offerings to make it easy to get to "yes"
...Discover how to sequence and structure your offerings for greatest impact.
...Simplify a complex portfolio of services (and learn when to create an umbrella for multiple services).
... The biggest mistakes most business owners make when presenting their services
... Tips and templates to create 2 additional pages (and when to use them)
... 3 copywriting tips for communicating your prices realistically (without scaring off the clients you want to reach)
...Get templates for your "Services" page and 2 other pages.
|Session 3. Thursday September 29. 3 PM ET / 12 N PT
Seal the deal with a sizzling home page.
While prospects can land on any page of your website, most will start here.
... How to maximize the use of your valuable online real estate
... How to create a compelling headline without sounding sales-y or pushy
... Copywriting tips to get more qualified opt-ins with less effort
... How to avoid these 3 mistakes that scare away prospects in just a few seconds
... Compare squeeze page vs home page options and choose what's right for you
... Guidelines for your web designer (so you won't lose the impact of all this copy)
...Get templates for your "Home" page and 2 other pages.
Don't need to keep reading - just want to take action? Click here.
How The Workshop Works
Here's what you get:
3 60-90 minute live calls, illustrated with PowerPoint slides, with a Q&A on each call. You get tons of content. We stay on the phone till all questions are answered. You can ask questions between calls.
1 30 minute one-to-one call with me. We go over your website and/or answer any questions about website development.
Recordings of calls to download as mp3 files or listen via the web. You get tons of content. We stay on the phone till all questions are answered. You can ask questions between calls.
A temporary BLOG where you can post questions through October 15. Get answers from me and from your classmates.
3 downloadable Learning Guides filled with information you can use far into the future. (Participants consistently say, "The Learning Guides were worth the price of the course.") They're not wimpy pages with blanks to fill in. They're action-packed resources you will want to print out and use over and over again.
Opportunity to post your project for feedback from the group.
Your business associate attends FREE when you work on one project together.
You attend FREE when you sign up for the Laser Marketing Makeover program.
"Okay, Cathy, I'm convinced! But these days I weigh my choices carefully. What's my investment?"
I’ve priced this product to recognize that some business owners are feeling economic pressures. But I also recognize that some business owners are still increasing revenue every quarter. I want you to become one of those businesses.
Your investment is just $197. Period.
This amount is than you'd spend for a few networking lunches (much less if you include driving, dry cleaning and parking). When your web site attracts more clients and opt-ins, you may be able to forego some of those meetings (and enjoy more free time, not to mention healthier food). And you'll use your face-to-face time more effectively.
Give me the program so I can start attracting more clients and get maximum value for my investment : $197
Fast action pricing: Take $50 off this investment when you make a purchase on or before US Labor Day: September 5, 2011, at 9 PM Eastern/NY time. Use coupon code 30DAYWEB at checkout. This coupon automatically expires September 5.
EXTRA FAST Action: Sign up by Friday September 2 at 9 PM Eastern/NY and get a FREE copy of my most popular report: Bragging101. This bonus is yours to keep.
Got questions? Here are answers to the most popular questions:
FAQ #1: Can I bring a partner?
Absolutely! Bring a business associate, Virtual Assistant ...anyone who will benefit.. Just work together on one project.
FAQ #2: I want to get some copywriting help. Can I combine a copywriting project with this program?
You can also use the Laser Marketing Makeover to discuss your website development plans. We can discuss your landing page, program and promotion and how the program fits into your overall online marketing strategy.
FAQ #3: I am thinking of taking another website development ecourse with a well-known marketer. Why should I take this one?
This course will help you focus on copywriting and generally get your feet wet for a no-brainer price. Once you've set up your own site, you will be able to gain maximum benefit from your larger course. You may even find you can earn revenue from your website to pay for an investment in a larger course.
The Fine Print: Many of my clients and class participants have gotten satisfying results from my writing and teaching. Those who attended and did not follow through with implementation did not see results. Of course I can't promise that you will achieve any particular increase in sales or any specific results. Your own success will depend on many factors, including your talents, skills, market, environment and application of what you learn here.
| Email: makewebsiteprofits (a) gmail.com