Attention Independent Professionals, Coaches, Consultants, Speakers and Service Business Owners:

"Are you ready to stop working so hard and start getting more clients from your most powerful online marketing tool...your website?"

"Now you can a step-by-step plan for a compelling internet presence ... without crisis, confusion or general mayhem...

... in just 30 days."

Are you finding that ...

You're afraid to tell your prospects,"Just visit my website" because once they check out your site, they really will check out ...permanently.

You've spent hundreds or thousands of dollars on web designers, developers, logo designers, branding consultants and ... you name it. Your website still doesn't bring you clients.

You need a compelling way to communicate your value so you won't sound like everybody else in your field.

You've drafted several pages for your website and now you'd like to get some honest feedback and maybe some new ideas to "jazz it up a little."

Your website project has been on your "To Do" list for the past 6 months and now you are ready to take action.

You've considered hiring a copywriter but you want to know exactly what to expect (and how to tell if you're getting your money's worth).

If you relate to even one of those scenarios, you've come to the right place.

I'm Cathy Goodwin, a copywriter and online marketing consultant who's known as the website makeover pro. My own websites have brought me clients from all over the world, sales, and media placements that would have cost a fortune with a PR firm. Many of my own clients find they earn more revenue and save a surprising amount of time when we implement a website makeover.

But I also hear business owners saying things like, "We don't want to invest thousands of dollars in a website because frankly, we're not getting results from what we've done so far. We're nervous about taking the next step."

Frankly, I don't blame them. I've met business owners who spent $8-10,000 just for web design - and their website actually had features that lowered their search engine rankings and turned away prospective buyers.

"Give me a fish..."

The truth is, many of us approach our first website as if we were dining in a fine restaurant. We want someone to cook the meal, dress it up and arrange it nicely on a plate (without a long wait, of course). We have no idea where the fish came from or how to cook it. And if this restaurant goes out of business, we're in trouble.

You've heard the saying: "Give me a fish and I eat tonight. Teach me to fish and I eat every day." We're going to teach you to fish (and give you better meals even if you never turn on the stove yourself).

I've created this workshop for two types of business owners who want to be proactive in marketing their services, even if they don't get involved in every detail.

Avid do-it-yourselfers: If you want to write your own website content and just get a few tips to add sizzle to your sentences, you will be able to get fully involved. You get plug-and-play templates, an option to submit drafts to a forum (where you get comments from me and your fellow participants). You get step-by-step guidelines and assignments. You get a final session with me to critique, plan, evaluate and tweak. You're good to g within 30 days.

Customers with clout: If you prefer to hire a copywriter, you will operate from a position of knowledge and strength. You will know exactly how to develop your project and how to work efficiently and economically with your copywriter and web designer. You get a final one-on-one session with me and we can use that session to outline the specifications for the website you want to create - saving you weeks (or months) of planning and up to thousands of dollars.

30 Days To Your Profitable Website

Three sessions AND a one-to-one call:
September 15
September 22
September 29
12N Pacific / 3 PM Eastern

When you sign up for this course, participate and complete the assignments, here's what you walk away with:

A market-ready definition of your niche and USP (which lets you translate your value directly to your website content)


Content for your 3 most critical "must have" websites (and tips to write 2 more if and when you have time)


website development courseInsider copywriting strategies to create compelling content

website development course courseTechniques to position yourself as an expert (so you don't have to charge "beginner level" rates)


Hooks to grab attention of prospects, media and potential jv partners


Of course that's just the tip of the iceberg. You will get all your questions answered and I promise you will surprised at how much you learn ... even compared to programs that cost a great deal more.

A Workshop That's Timed for Time-Starved Professionals

The course is designed so you can get the most out of your investment of time and resources. We meet once a week and you have ample time to ask questions and get feedback on assignments. Calls are recorded so you can attend and participate even if you have a conflict of time.

This course is not theoretical. You take your first steps to develop your own website immediately. Ready to choose? Sign up here.

Session 1. Thursday September 15. 3 PM ET / 12 N PT
"Tell the world how great you are."

When you offer a service and you work with clients, you need to present yourself as a 3-dimensional person. You need to reassure clients you have expertise, you can help them ... and you will be easy to work with. When you promote yourself without sounding boastful or arrogant, you get better clients and command higher fees.

... Create content around "what makes you special"

... Demonstrate your expertise to gain credibility and command higher fees

... Say good-by to wimpy, useless testimonials and get statements that sell your value

... Answer the "Why should I hire you" question before you are asked

... Use secrets of story telling to hook your readers

... Avoid the 3 most common mistakes of "About" pages

... Get a template for your "About page" and draft yours

Session 2. Thursday September 22. 3 PM ET / 12 N PT
Connect with your clients.

Here's where the rubber meets the road. What do you offer? Today's services are different from what clients used 5 or 10 years ago. Your challenge is to explain what you offer, exactly how you offer these services and why your own clients will benefit from hiring you.

...Present your service offerings to make it easy to get to "yes"

...Discover how to sequence and structure your offerings for greatest impact.

...Simplify a complex portfolio of services (and learn when to create an umbrella for multiple services).

... The biggest mistakes most business owners make when presenting their services

... Tips and templates to create 2 additional pages (and when to use them)

... 3 copywriting tips for communicating your prices realistically (without scaring off the clients you want to reach)

...Get templates for your "Services" page and 2 other pages.

Session 3. Thursday September 29. 3 PM ET / 12 N PT
Seal the deal with a sizzling home page.

While prospects can land on any page of your website, most will start here.

... How to maximize the use of your valuable online real estate

... How to create a compelling headline without sounding sales-y or pushy

... Copywriting tips to get more qualified opt-ins with less effort

... How to avoid these 3 mistakes that scare away prospects in just a few seconds

... Compare squeeze page vs home page options and choose what's right for you

... Guidelines for your web designer (so you won't lose the impact of all this copy)

...Get templates for your "Home" page and 2 other pages.

red arrow Don't need to keep reading - just want to take action? Click here.

How The Workshop Works

Here's what you get:

3 60-90 minute live calls, illustrated with PowerPoint slides, with a Q&A on each call. You get tons of content. We stay on the phone till all questions are answered. You can ask questions between calls.

1 30 minute one-to-one call with me. We go over your website and/or answer any questions about website development.

Recordings of calls to download as mp3 files or listen via the web. You get tons of content. We stay on the phone till all questions are answered. You can ask questions between calls.

A temporary BLOG where you can post questions through October 15. Get answers from me and from your classmates.

3 downloadable Learning Guides filled with information you can use far into the future. (Participants consistently say, "The Learning Guides were worth the price of the course.") They're not wimpy pages with blanks to fill in. They're action-packed resources you will want to print out and use over and over again.

Opportunity to post your project for feedback from the group.

Your business associate attends FREE when you work on one project together.

You attend FREE when you sign up for the Laser Marketing Makeover program.

red arrow Click here now to claim your place in the workshop.

"Okay, Cathy, I'm convinced! But these days I weigh my choices carefully. What's my investment?"

I’ve priced this product to recognize that some business owners are feeling economic pressures. But I also recognize that some business owners are still increasing revenue every quarter. I want you to become one of those businesses.

Your investment is just $197. Period.

This amount is than you'd spend for a few networking lunches (much less if you include driving, dry cleaning and parking). When your web site attracts more clients and opt-ins, you may be able to forego some of those meetings (and enjoy more free time, not to mention healthier food). And you'll use your face-to-face time more effectively.

red arrow image Give me the program so I can start attracting more clients and get maximum value for my investment : $197

red arrow image Fast action pricing: Take $50 off this investment when you make a purchase on or before US Labor Day: September 5, 2011, at 9 PM Eastern/NY time. Use coupon code 30DAYWEB at checkout. This coupon automatically expires September 5.

EXTRA FAST Action: Sign up by Friday September 2 at 9 PM Eastern/NY and get a FREE copy of my most popular report: Bragging101. This bonus is yours to keep.

Got questions? Here are answers to the most popular questions:

FAQ #1: Can I bring a partner?

Absolutely! Bring a business associate, Virtual Assistant ...anyone who will benefit.. Just work together on one project.

FAQ #2: I want to get some copywriting help. Can I combine a copywriting project with this program?

Sure! When you hire me for a Laser Marketing Makeover or any copywriting project, the workshop is completely free to you. You will be able to sign up right here.

You can also use the Laser Marketing Makeover to discuss your website development plans. We can discuss your landing page, program and promotion and how the program fits into your overall online marketing strategy.

FAQ #3: I am thinking of taking another website development ecourse with a well-known marketer. Why should I take this one?

This course will help you focus on copywriting and generally get your feet wet for a no-brainer price. Once you've set up your own site, you will be able to gain maximum benefit from your larger course. You may even find you can earn revenue from your website to pay for an investment in a larger course.

Cathy Goodwin Signature
Cathy Goodwin

The Fine Print: Many of my clients and class participants have gotten satisfying results from my writing and teaching. Those who attended and did not follow through with implementation did not see results. Of course I can't promise that you will achieve any particular increase in sales or any specific results. Your own success will depend on many factors, including your talents, skills, market, environment and application of what you learn here.




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